“It all began in 1992…”


We started as a single office in Gangnam, Seoul, South Korea. Over the decades, iae GLOBAL has become one of the largest and most diverse student recruitment organisations in the world. 


iae GLOBAL has become an industry leader in scale, global reach, quality and reputation.

We have a broad-based presence in major student origination countries, as well as destination countries where our partner educational institutions are located and our student clients are seeking to study. This enables us to connect students from China, India, Japan, Korea and other key markets around the world with top-tier educational institutions in the US, UK, Australia, New Zealand, Canada and other major destination countries.

The scale and international reach of our network means we can offer recruitment expertise in, and a balanced, diverse portfolio and nationality mix of students from, a variety of countries. It also means that we have closer relationships with and better knowledge of the institutions our students attend.



Satisfied & Successful Students


Service & Support Offices



Top University/ Campus Choices


Experienced & Caring Experts

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Vision & Values

We believe in a World Class Education, Worldwide.
— Mark Lucas, Director of iae GLOBAL

To that end, we started a business model grounded in several core principles and strategic purpose, which have and continue to revolutionise student recruitment and marketing practices by continuing to set new benchmarks and standards in the international education industry.


What we do differently:

  • We put our student clients before profit.

  • We generally hire counsellors who were once international students themselves and train them to become professional Education Planners (EPs). We consider our highly experienced EPs and staff our most important asset.

  • We focus on building relationships – with our student clients and with all our partners. We work closely with our partner institutions for our students and with our students for our partner institutions.

  • We have designed and developed our own Customer Relationship Management (CRM) system, a leading edge and powerful IT platform that our EPs use to support and service our students continuously. It also enables our EPs to offer them information about educational institutions, career opportunities and carefully planned study pathways tailored to their interests and abilities.

  • We established onshore offices in Australia, New Zealand, Canada and the UK, major study destinations where most of our students look to study so that we can continue providing support and After Care Services to them when they have left home to follow their study plans and dreams. When our students have completed their initial study program, we help them to move forward with subsequent stages of their studies and life.


Our mission is to:

  • Create a global network for international student recruitment that utilises our successful model and tested system.

  • Provide the platform for business success for our Partners through world’s best practices for education recruitment.

  • Build a comprehensive network of long-term institutional relationships based on mutual benefit.

  • Deliver quality expertise in major international student recruitment locations

  • Guarantee an ongoing commitment to provide comprehensive training and support services for all iae GLOBAL offices and staff.

  • Continue to develop innovative and creative solutions to meet our Partners' needs.

  • Offer a second-to-none business management and student recruitment model.

  • Always put the students’ needs first.

We are committed to being a leading transnational education marketing and recruitment corporation based on these values and vision.


Leadership team


iae GLOBAL is steered by a highly complementary management team, who bring unmatched levels of breadth and depth in experience, expertise and business savvy in international education and related fields.


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OJ Kim has been involved in the international education industry since 1986 and started iae Edu Net in Korea in October 1992. Initially commencing his business working with institutions in Australia, NZ, UK and Japan, OJ expanded iae Edu Net’s business to the United States and Canada in 1995. By 1994, he had successfully grown iae to become the top agency among all Korean based agents for Australia and New Zealand.

In 1996, OJ took iae Edu Net to a new level with the formation of the first ever Internet recruitment service among Korean agents. Over the past 10 years, OJ has continued to invest and develop a powerful IT educational recruitment and management system that has more than 600,000 student members, generating over 60,000 online enquiries and delivering 17,000 student enrolments since 2007 from iae Edu Net Korea.

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Mark Lucas has a career in education spanning 30 years. He co-founded iae GLOBAL with OJ Kim in 2006. Mark began his career teaching and prior to iae GLOBAL, establishing a language and business college in Sydney. Mark has been active in the private export education sector and is a director and past chair of the Australian Council for Private Education and Training (ACPET), a former convener of the Affiliation of International Education Peak Bodies and a founding member of the Commonwealth Government Contribution Review Panel in Canberra. Mark was a Board member of the American International Recruitment Council (AIRC) and is on the advisory board of ICEF. Mark has a teaching degree from the University of Newcastle. Recently, Mark was elected as the inaugural Chair of the International Student Education Agents Association, a peak body for Education and migration agents in Australia.

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Michael Barnes

Michael Barnes has more than 20 years’ experience in international education covering a wide area of disciplines. Michael has experience in building businesses and growing marketing teams in Japan as well as Australia. He formerly worked for the Tokyu Corporation in Japan and served as Chief Executive Officer at James Cook University, Brisbane. He has undergraduate and post-graduate qualifications in education, ESL and business.


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Hayato Sakonju

Hayato Sakonju brings more than 15 years of experience in international education onto the iae GLOBAL executive table. Much like our Education Planners, Hayato was once an international student himself, having studied and lived in the United States before. Hayato has considerable experience in managing institutions in Japan and a strong Financial and M & A background.



Affiliates & Awards


iae GLOBAL's reputation and achievements have been recognised many times by industry publications and educational institutions alike.



 iae GLOBAL is proud to be an AIRC Certified Agency


Comments about us for the American International Recruitment Council

 iae GLOBAL or its directors are affiliated with or a member of:



iae GLOBAL has been awarded the following industry accolades.

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